Marketing Strategy Workbook 

As an ex-advertising agency owner, my time spent in Corporate America as an International Product Manager, Director of Sales & Marketing, VP Marketing, Chief Marketing Officer and Chief Strategy Officer, as well as a business and marketing consultant, too often businesses have not developed a clear and concise plan to grow their business.

 

Why?  In my opinion, it starts with not knowing the right questions to ask themselves—especially given a variety of possible challenges facing their business.

That's why we created this Marketing Strategy Workbook.

This 40-page workbook guides you through a scope of questions to help you and your team focus on building your plan. It challenges you to ask the tough questions about your business and provides a process to work through your planning. 

The framework is based on keeping your business healthy, APPLES.  

 

As they say, an apple a day...

 

  • Audience 

  • Perception (of your products/services and company)

  • Product 

  • Leveragability (of your business in the market) 

  • Engagement 

  • Strategy

You need to have a clear strategic vision of what you are trying to accomplish.

 

Whether you are building and strengthening a vertical relationship, connecting compatible businesses, adding on product lines, expanding geographically, or growing your market share... the key is to understand the details of your strategic reasoning clearly.

Planning is also a team sport…not conducted in silos, as every discipline impacts others in the business.

Use this workbook yourself or include your team to ensure you take a holistic view of your business.

With over 50 questions, worksheets, and summary on-page plan worksheets, this process will keep you focused on the important questions and the information you need to build your business and keep you on the road to growth.

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Workbook & Workshop 
Purchase Options

Depending on your needs, you can purchase just the workbook to help in your planning session or to help address an immediate need based on your current business or marketing performance challenges.

We are also including a few options...as a Fractional CMO, I will provide 2 hours of consultation/coaching.  Or, I am available to run a workshop for your team.  For further information, please contact us to discuss.